Negative Effects of Social Networking Essay Example | Topics and Well Written Essays - 750 words

Negative Effects of Social Networking - Essay Example Social networking sites promote faster and efficient communication with family friends who may be far away. Moreover, these sites give an opportunity to connect and reconnect with close long lost friends and acquaintances. However, issues of privacy and degradation of social values have been raised with the use of social networking sites. Though social networking has enhanced connections that would otherwise be lost, a number of issues arise with the use of these sites such as the negative effects including the death of emotions and empathy, lack of privacy, and false friendships. Â  Social networking sites promote connections and communication among users and thus enhancing lives. According to Dunbar, Facebook allows people to create networks, renew lost friendships, and enhances communication. In the agreement, Lam notes that communication technology such as the networking sites has enhanced humankind in a number of ways. Similarly, Helfand states that social networking sites have allowed people to connect with others and share personal information online that can be viewed by family and friends such as what someone is doing, eating, or even location.

Developing a loyalty program for the online grocery business Assignment

Developing a loyalty program for the online grocery business - Assignment Example A primary study was conducted that refuted much of the psycho-social dimensions associated with loyalty studies. Findings indicated that the primary motivator for enrolment in loyalty programs was price, with no mention of psycho-social characteristics and implications. As such, recommendations founded on the research include rejection of tiered loyalty programs, targeting only relationship-centric promotions to the older consumer demographic, and using short-term pricing incentives. TABLE OF CONTENTS 1.0 Introduction................................................................................................ 1.1 Aim............................................................................................................. 1.2 Scope......................................................................................................... 2.0 Literature review........................................................................................ 2.1 The benefit of loyalty programs. ................................................................ ... ............................................................ 4.2 Relating results to theory............................................................................ 5.0 Conclusion.................................................................................................. 6.0 Recommendations...................................................................................... 7.0 References.................................................................................................. Consultant Report 1.0 Introduction This report provides consultant advice on the potential opportunities of implementing a customer loyalty program for the online grocer. Loyalty programs, in some industries, have a direct correlation to repurchase intention that is supported by research studies on the phenomenon of the linkages between consumer behaviour and their utilisation patterns associated with loyalty schemes. There are many implications for the issuer of the loyalty program, both adva ntageous and unfavourable, that include cost and management problems, abandonment strategies in the event of scheme failure, and the ability of the program to alter consumption behaviour. 1.1 Aim The aim of the study is to understand the theoretical versus practice-based underpinnings of loyalty schemes and their relationship to potentially coercing increased repurchase intention with desirable target markets and improving business profitability. 1.2 Scope To fully comprehend the potential success opportunities for launching a loyalty program for the online grocer, the report utilised a blend of secondary research on the phenomenon of consumer loyalty, consumer behaviour, plus control and management of loyalty schemes. Supplementing the aforementioned theory are findings from a primary